Carlsberg Singapore’s Probably the Best Job in the World campaign concluded on 15 December 2015 with Daniel Osgodby clinching the role of Carlsberg beer taster.
Singapore, 16 December 2015 – Carlsberg Singapore’s Probably the Best Job in the World campaign concluded on 15 December 2015 with Daniel Osgodby clinching the role of Carlsberg beer taster. Outperforming more than 22,000 hopeful applicants, the 27-year old, Social Media Marketer will be paid $10,000 for a one-off, 4-hour ‘work’ stint, travel to “work” in-style with a personal chauffeur, and undertake the role of a Carlsberg ambassador in retail outlets and on social media, simply by hanging out with friends and enjoying the Carlsberg brew.
“Our five finalists have demonstrated an incredible sense of spontaneity, wit and humour throughout this interview process,” said Jolene Yeo, Marketing Director of Carlsberg Singapore. “Having outshined over 22,000 hopefuls and qualified for this final phase of the selection process, we believe the candidates can walk the talk of the Carlsberg brand identity of always doing things better. We were very impressed by the passion and creativity demonstrated by the shortlisted candidates today.”
The innovative recruitment campaign was launched on 23 November on http://probablythebest.com.sg/. The campaign successfully attracted overwhelming response , and garnered over 10,000 entries in just two days. The hype around the dream job ultimately culminated in a total of 22,630 entries by the closing date of 7 December. The applicants were assessed on a variety of factors such as personality, conversational ability, a knack for Carlsberg’s trademark wit and humour, as well as passion and love for the brew. The top five candidates also underwent an unconventional interview process at Harry’s @ Marina Bay Link Mall in full view of an audience where they were put through a blind taste test and various challenges. Besides a judging panel, members of the media were also present to evaluate the candidates’ performance.
The team of judges consisted of management from Carlsberg Singapore: Jimmy Toh, General Manager; Jolene Yeo, Marketing Director; Tan Poh Chen, Human Resource Director, and David Bidau, Supply Chain Director of Carlsberg Malaysia, who also serves as a Carlsberg sensory expert safeguarding the quality of the Carlsberg brew.
They eventually ‘hired’ Daniel who will report to ‘work’ at SC Food Station, a coffeeshop in Serangoon Central and Hannibal European Grill & Bar at Robertson Quay on Friday, 18 December 2015.
“I came into this without high expectations and am pleasantly surprised to be picked from the thousands of entries. This is a dream come true for me, I never imagined being able to enjoy my favourite brew and be paid for it too,” said Daniel. “Thank you Carlsberg; you really are probably the best beer in the world! Cheers!”
For more information, please visit http://probablythebest.com.sg/ or the Official Carlsberg Singapore Facebook page at http://facebook.com/CarlsbergSingapore. Video highlights of the unconventional interview process will also be made available on the Carlsberg Singapore YouTube channel and Carlsberg Singapore Facebook page in the coming week.