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Manager/ Assistant Manager, Channel Marketing (Off-Trade)

Email sg-sm-hrdept@carlsberg.asia for more info, or to submit your application

Assist in the development and implementation of trade marketing strategies for Off Trade. Role requires a highly charged individual to execute, track and evaluate marketing activation deliverables in the assigned trade and sub-trade channels. 

Responsibilities:

  • Define and prioritise market segments with the brand and sales teams to deliver optimal placement of brands and pack types according to sub-trade channel potential, size and consumer profile
  • Develop trade and sales kits to ensure Picture of Success execution at the Point-of-Purchase. Conduct market visits and working closely with Off-Trade sales teams
  • Co-formulate trade marketing strategies and objectives, working closely with brand and sales teams to ensure timely execution of activities
  • Plan to achieve positive marketing ROI, initiate execution with the sales teams to remain on-course to meet key corporate objectives of Market Share, Net Sales Revenue and EBIT
  • Work closely with 3rd party advertising, events and point-of-sale agencies to achieve optimal value for our brands
  • Prepare joint trade promotional plan of key account customers
  • Track competitor activities and recommend action steps
  • Coordinate communication of price, pack and product changes
  • Manage Nielsen database via Answers Platform and provide evaluation and recommendation
  • Monitor and provide updates of volume performance by channel

Requirements:

  • Minimum Diploma / Degree (Marketing or Business)
  • Minimum 6 years of relevant Modern Trade Experience in either Sales or Trade Marketing
  • Required to travel within Singapore to conduct night market visits and work during weekends of peak periods
  • Proficient in MS Office applications (i.e. Words, Excel, Power Point & Outlook)
  • Analyse market data (Sg Customs, AC Nielsen, Internal Sales Data)
  • Excellent communication and presentation skills in English

Job Details:

Workplace
Hiap Hoe Building At Zhongshan Park, SG

Job type
Permanent

Part time / Full time
Full Time

Working Time
Monday - Friday 8:30am - 5:30pm

We regret to inform only shortlisted candidates will be notified.