For the Young or Young at Heart, Carlsberg Reimagines the Kopitiam Experience with a Modern Retro Twist at Sneaker Con SEA

Sneakerheads and style aficionados heading to Sneaker Con SEA can expect an unexpected twist at Carlsberg’s experiential zone. Returning for its third year as the official partner of Sneaker Con SEA, Carlsberg is reimagining the classic kopitiam with a modern-retro aesthetic, where tradition meets street culture in the most authentic way.

Embracing the “uncle beer” label, the reimagined kopitiam shows that Carlsberg is for everyone, young or the young at heart, all while celebrating the vibrant spirit of the iconic Singaporean kopitiam beer-drinking experience. The younger crowd often sees it as the quintessential “kopitiam uncle beer,” while others recognise it as a global brand that has fostered friendships across borders, true to its famous Chinese slogan, 好友满天下 ("Good friends all over the world").

Through decades of iconic beer moments, from warm gatherings to football nights, Carlsberg has been at the heart of Singapore’s social experiences. This activation embraces every perception, bridging nostalgia with bold reimagination and uniting past and present, because Carlsberg is, quite simply, Probably the Best Beer in the World.

No Matter the Era,the Best Kopitiam Moments Happen Over a Carlsberg

Carlsberg’s experiential zone is a love letter to the classic kopitiam, reimagined with a modern street-culture twist. The exterior evokes nostalgia with old-school signboards, while the interior blends neon highlights and traditional posters with a fresh, modern take, showcasing Carlsberg’s latest collaborations. A sleek, contemporary bar nestles effortlessly within this old-school setup. Completing the reimagined kopitiam experience are ice-cold Carlsberg beers served at the bar.

For the ultimate experience, snap a photo with the vintage Carlsberg can for a perfect insta-worthy moment, or create a one-of-a-kind souvenir by customising your tote bag with exclusive iron-on patches.

Carlsberg x Lovage&Ken: Reimagining Street Culture and Kopitiam Heritage In collaboration with renowned illustration artists, Tiffany Lovage and celebrated artist Ken, Carlsberg unveils three exclusive modern-retro shirt designs inspired by the reimagined social settings in Singapore, with a Carlsberg beer in hand

• A fusion of old and new: Drawing from the signature green Carlsberg can as the central visual, alongside the iconic kopitiam red chairs, with consumers in streetwear.
• Carlsberg at the heart of meaningful moments: Experience disco-era celebrations of the past or today’s high-energy DJ parties.
• A tribute to timeless traditions: Inspired by the first colour TV set, honouring generations who have shared unforgettable football moments over a Carlsberg.

These shirts encapsulate the spirit of people coming together in a vibrant, redefined space, where the past and present collide. Available for purchase exclusively at Carlsberg’s experiential zone for SGD $58.