A Testament to Resilience & Growth

During his Southeast Asia market visit, our global Carlsberg CEO, Jacob Aarup-Andersen, highlighted Carlsberg Singapore’s steady growth and strong market position over the years. His visit reaffirmed that our success stems from strong teams, powerful brands, and a solid strategy.

✅ Bouncing Back Stronger: Despite the transition to new Japanese brand - Sapporo, we rebounded within a year by successfully launching Sapporo, 1664 Brut, and Wusu—turning challenges into opportunities and reinforcing our premiumization strategy.

✅ People-Driven Success: Our all-in approach reflects the true spirit of a growth mindset—embracing challenges, innovating, and seizing new possibilities. Over the past two years, we’ve increased our engagement rate by +20%, surpassing the market average in Singapore.

💡 This journey proves that business growth and people growth go hand in hand.

Click here to watch the recap video on our Linkedin page to see our journey of resilience, innovation. and teamwork!