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2001

Incorporation of Carlsberg Singapore

Previously registered as Carlsberg Marketing ( Singapore) Pte Ltd in 1985, the incorporation of Carlsberg Singapore Pte Ltd was done in 2001. Since then, we have grown to become a dymanic provider of alcoholic beverages with a portfolio of international beer, stout and cider brands.

Today, Carlsberg Singapore’s portfolio is spearheaded by Carlsberg Green Label, the number one imported beer in Singapore and the country’s second best-selling brand. Other renowned brands in the portfolio include Carlsberg Special Brew, Kronenbourg 1664, Kronenbourg 1664 Blanc, Somersby Cider, SKOL, Danish Royal Stout, Connor’s Stout Porter, Asahi and Jolly Shandy.

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2009

Becomes a subsidiary of Carlsberg Malaysia

A subsidiary of Carlsberg Brewery Malaysia Berhad, Carlsberg Singapore continues to grow from strength to strength, and now commands a 20% share of the total market for beer and stout.

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2014

Acquires a 51% stake in MayBev Pte Ltd., the sole distributor of Asahi in Singapore

In April 2014, we acquired a majority shareholding in MayBev Pte Ltd (MayBev), the sole distributor in Singapore for Japan’s number one beer brand, Asahi. The deal allows us to include the popular Asahi beer brand into our portfolio of alcoholic drinks alongside other international brands such as Nikka Whisky, Gekkeikan Sake and Lanson Champagne

But at Carlsberg Singapore, we deliver more than just beer...

We are a trading business

Our dynamic offerings are available in trendy bars, clubs, your neighbourhood eateries and hypermarkets and convenient stores.

Each of these business areas works in tandem as part of our vision to be a one-stop beverage provider in Singapore.

We are a committed work force

We are an integrated beer company supported by highly trained and committed sales personnel. It is our burning passion that will forever keep us thirsty and win the hearts and minds of our customers and consumers.