Ms Pulyaeva was appointed General Manager of Carlsberg Singapore in June 2026, overseeing the Singapore operations. Her last role was the Marketing Director of Carlsberg Malaysia, leading brand strategy, channel marketing, market research, and marketing activations.

She has been with the Carlsberg Group since 2012, with more than a decade of experience across Europe and Asia. Her career includes senior roles in Switzerland, Russia, and multiple European markets, most notably as Brand Development Director at Baltika Breweries and leadership roles at Feldschlösschen Getränke AG.

“At the heart of every great business are great people. When we empower our teams to be curious, courageous, and collaborative, we create a culture where innovation thrives and everyone is inspired to do their best work. By staying deeply connected to the evolving needs of our consumers and customers, we can build stronger brands, unlock new opportunities, and deliver sustainable growth together."