Carlsberg enters the Singapore Book of Records with the nation’s largest Spring Calligraphy
Singapore, 28 January 2016 – Carlsberg rang in “Probably The Best Year" (20 一流) on 28 January with a record-breaking feat of painting the nation’s largest New Year festival couplet (chūn lián). This achievement has secured them an entry in the Singapore Book of Records for “Probably The Best Record Breaking Couplet”. This horizontal spring calligraphy scroll is traditionally hung over the door post to bless each and every member of the family in a household, especially during the Lunar New Year festivity.
In line with the brand's commitment to delivering superior experiences, Carlsberg engaged accomplished artist-calligrapher Christina Chen to paint a series of traditional four-character greetings on a 16-metre long red scroll at Capitol Piazza, setting the record with a brilliant feat that conveys Carlsberg’s vision and well-wishes to the nation in the hope that 2016 will be "Probably The Best Year" (20 一流). The event was a rousing success, with representatives from the Singapore Book of Records verifying the successful achievement and presenting a certificate of completion to Jimmy Toh, General Manager of Carlsberg Singapore.
“Chinese New Year has always been one of the most celebrated occasions at Carlsberg Singapore, and we’re thrilled to be kicking off ‘Probably The Best Year’ by entering the Singapore Book of Records with ‘Probably The Best Record Breaking Couplet!’ said Jimmy Toh. “There’s no better way to start off the year than by making history with this spectacular feat. From everyone at Carlsberg Singapore, here’s a toast to ‘Probably The Best Year’ (20 一
Carlsberg’s theme for the Lunar New Year of the Monkey, "Probably the best Year" (20 一流) is based upon a wordplay on the Mandarin pronunciation of the number 16 (yi liù) and the Chinese term 一流 (yi liú) which refers to excellence, top notch or simply the best. By envisioning 2016 as “Probably The Best Year’', Carlsberg Singapore hopes that it will be as superior as Carlsberg, probably the best beer in the world! Consumers can continue to spread these messages of good cheer with four limited edition festive cans that feature a contemporary graphic design infused with traditional festive elements. Paired with themes such as Friendship (友情 yŏu qíng), Luck (运气 yùn qì), Fortune (财运 cái yùn), as well as 20 一流, these collectibles are available exclusively in 24-can cartons (323 millilitres per can), with each carton containing no more than two designs. They 24-can packages are available nationwide at all leading super and hyper markets during the celebratory period.
For more information, please visit www.facebook.com/CarlsbergSingapore
Carlsberg Singapore hashtags: #CarlsbergSG, #ProbablytheBestSG