Connor’s introduces a new way to ‘Taste the Good Times’ anywhere with a ground-breaking innovation and unique serving ritual.
Connor’s Stout Porter – the Great Draught Experience Now in a Can!
Connor’s introduces a new way to ‘Taste the Good Times’ anywhere with a ground-breaking innovation and unique serving ritual
Of the many innovations we unveiled it during the 2021 National Conference, one will stand out to stout lovers everywhere. Introducing Connor's Stout Porter, our crafty British-inspired brew, now in cans!
This brand-new innovation retains the creamy head and gentle roasty undertones that Connor's Stout Porter fans love at bars, but now also in a ready-to-enjoy format so they can enjoy the good taste of draught stout in the comfort of their homes.
To achieve this, Connor's Stout Porter is double-dosed with nitrogen before canning to maintain its iconic smooth head and fine cascading effect when freshly poured. The use of nitrogen, just like in draught Connor's, gives it its rich, smooth head and fine cascading effect when poured.
Consumers can easily recreate the draught stout experience wherever they are through a serving ritual unique to Connor's Stout Porter in cans. First, the can needs to be chilled to 5° to 8°C. Before opening, the can then needs to be shaken gently until there is no sound to ensure the nitrogen is mixed evenly into the brew. Lastly, open the can and pour at a 45° angle into a clean glass and enjoy the cascading effect while waiting for the creamy head to form…
By introducing Connor's in cans, we are now positioned very competitively to take on our competitor's best-selling stout brand in EVERY channel! What else does the innovation mean for our customers and consumers?
Connor's cans come in 490ml, with stylish design inspired by British pubs and will be available at supermarkets, hypermarkets, convenience stores, e-commerce platforms, selected bars & restaurants.
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