SINGAPORE, 16 July 2020 – Carlsberg launches its new Alcohol Free Beer range, offering Great taste. Wherever. Whenever. to those seeking a refreshing beverage across different enjoyment moments in their different lifestyles. Carlsberg is also the first player in Singapore to launch two alcohol free variants under a single brand to cater to audiences with different taste preferences.

The new range boasts two flavours, the Carlsberg Alcohol Free Pilsner and the Carlsberg Alcohol Free Wheat, which contain not more than 0.5 per cent alcohol by volume (ABV).

“As more consumers across all legal age groups proactively become more health-conscious to maintain their wellbeing, seek premium, high quality products and entertain at home, they are increasingly looking for more beverage options that are in line with their lifestyles. This is where the Carlsberg Alcohol Free Beer range comes in, offering two great choices for consumers to enjoy, without compromising on taste,” said Mr Olivier Dubost, General Manager of Carlsberg Singapore. “As a company, we want to debunk the myth that alcohol free beer is a lesser alternative to regular beer. Alcohol free beer is a positive choice that can be proudly made based on one’s autonomy. Through our continuous commitment to research and development in alcohol free brews, we believe we have two great tasting brews on hand and we encourage everyone to try them for themselves, and share with friends and family,” he added.

Two great-tasting, refreshing alcohol free beers

Consumers can choose between two great options for their preferred beverage of choice, for probably the best taste and maximum enjoyment.  

Enjoyment wherever, whenever

With its great taste, the duo of Carlsberg Alcohol Free Beer is excellent for all types of lifestyles and occasions. One can choose to have them during meals, to elevate your lunch experience, or post-workout, with its refreshing quality helping to quench one’s thirst. The Carlsberg Alcohol Free Beers are also an exceptional selection for drinks with friends or during a dinner on a weekday, with work beckoning the next morning. For a longer night out, or all-nighter to remember, the new flavours enable a choice to keep going back to, for you to focus on the conversations that matter, with family and friends.

 Carlsberg Alcohol Free Pilsner and Carlsberg Alcohol Free Wheat are available now in individual cans (330ml) and in 4-can packs at convenience stores, and major supermarkets and hypermarkets. They are also available online on your preferred e-commerce platform.

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