Singapore, 16 June 2020 — Somersby, the largest cider brand in Singapore welcomes summer with the new limited-edition Somersby Watermelon Cider! A tropical mélange of fresh watermelon, crisp red apple and fruity strawberry, this refreshing thirst quencher’s flavour profile for cider is a rarity in Singapore. This launch marks the beverage’s debut in Asia.

A fun twist on the classic apple-based original, Somersby Watermelon Cider is light-bodied with intense fruitiness, enticing the drinker with a distinct watermelon flavour, sweet red apple notes, and a mildly acidic strawberry finish. This unique combination is a good balance of tangy-sweet and is an easy-to-drink summer beverage that leaves one wanting more.

More than just a cider, this invigorating drink can be savoured on its own or as a complement to food such as cured meats, cold cuts and fruity desserts. For maximum enjoyment, it is best served chilled, over ice.

IN STORE PROMOTIONS^*

^*While stocks last, terms and conditions apply

The Somersby Watermelon Cider, priced at $16.90 for four-bottle pack, is available from mid-June exclusively at 7-Eleven stores, and from July island-wide^*, including FairPrice, Sheng Siong, Cold Storage, Marketplace, Giant and select petrol marts.

1. FREE limited-edition watermelon cushion

From 12 June to 9 July 2020, customers will receive a FREE limited-edition cushion with every purchase of any three assorted Somersby flavour bottles, including the new Watermelon Cider, or a four-pack of Somersby Watermelon Cider in a single receipt at participating 7-Eleven stores^*.

^*For full list of participating 7-Eleven stores, please visit  their official social media platform at www.instagram.com/7elevensg and  www.facebook.com/7Eleven.Singapore

2. FREE limited-edition 30-inch Somersby umbrella

From 1 July to 31 August 2020, customers will receive a FREE limited-edition 30-inch umbrella with a minimum $30 purchase of Somersby products, including the new Watermelon Cider, at participating FairPrice, Sheng Siong, Cold Storage, Marketplace and Giant.